Client: British Cycling

Project: Campaign branding

Brand identity for a British Cycling campaign to encourage people to undertake training to become a mountain bike leader. A range of hand-drawn slogans were chosen to appeal to a range of audiences, from existing mountain bikers to novices and even teachers. These were complimented by a bright and arresting colour palette and cut-out images to evoke the landscapes typically seen in a mountain bike outing.

Website_MTB FUN.png
Website_MTB FUN2.png