Client: British Cycling
Project: Campaign branding
Brand identity for a British Cycling campaign with Forestry England. Throughout Spring and Summer 2021 this campaign aimed to encourage women to join a free and accessible bike ride through some of the country's forests. Photography is combined with simple overlaid graphics. The colour palette is evidently inspired by nature and complimented with the signature red of British Cycling's women-only cycling programme (Breeze) - which also led to the name of this campaign.